Its been more than a decade since people around the globe have been writing about Google. But a very few of them actually know that Google is nothing but The Human Search Engine. If you see Google right from the beginning, the way it has evolved its search is the way humans think. By implementing natural language processing technologies like LSI (Latent Semantic Indexing ) and LSA (Latent Semantic Analysis ), Google is trying to get as close to human thinking as it can.
Whether it be iGoogle or Google Homepage the effort was to put all the things that a human wants on the web at one place.Its how a human wants the web to be. Its Your Web, Your World is what Google trying to say by bringing such ideas to work. Its more like a daily schedule put up on your screen. When you wake up, you want to read the latest News, so they have News from around the globe lined up for you. You want to see the latest videos of those News, they have YouTube Video Gadget integrated. Now tell me who wouldn't be interested in knowing what people around the world are watching, a very few.And that's why they have YouTube Most Recently Viewed videos section.
Oh, if you are bored and you want to play some games, they have the most played games around the globe as a Social Gadget in your iGoogle Homepage. You not only get a chance to play it for free, but also play it with your friends sitting in any part of the world.
If you want to test your knowledge and logical skills, they have a wide range of Brain Teasers and Puzzles for you.
Motivational Quotes for people seeking inspiration and Sensex Tickr for people interested in Stock Markets.
You ask for it and they have it. What's more, they have taken a step ahead to give you all sort of information which is locally relevant to your Geography. e.g. If you are from New York, it will show you the weather of New York, with 5 day forecast. So its trying to get closely associated with You.
It has gadgets for people from all ages and all sects ranging from gadgets like Bhagvad Gita, IBN Top Headlines, Online English Grammar, Health Tips, Beauty Tips, Finance & Economy News, Dictionary.com Word Of The Day to Date & Time Calendar and a host of other gadgets updated almost everyday.
To the extent that you can change the colours of all these gadgets, personalize them with your settings, and above all change the theme of your iGoogle Homepage, so you feel that its Your Page, Your World.
Apart from iGoogle, Google has many more products like Google Maps (where you can locate and mark your place on the map, search the distance between any two places in the world, get driving directions to places, search tourist destinations and local businesses.)
Google Reader allows you to read all the publicly shared articles on the web as per your interests.
Google Groups - To search articles from millions of archives.
Google Directory -To search the web category wise.
Google Docs (To create and share documents & presentations online), Google Images (To search images from the web), Google Videos (To search from billions of videos), Google Alerts( To get e-mail alerts on any topic as and when it happens on the web), Google Blogs (For people like you and me to blog out their thoughts and views), Google Translate (To translate a webpage from one language to another), Google Labs (To innovate and experiment new products like Google SMS Channel, Google Code and many more.)
Who are they targetting ? Simply, You- The Human. and that's why I termed it as The Human Search Engine.
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